EF Education First Partner of the Tour de France and Tour de France Femmes avec Zwift

EF Education First (EF) becomes an official supplier of the Tour de France and Tour de France Femmes avec Zwift, enabling EF customers to experience the iconic cycling events up close.

● EF Education First, a leading global provider of culturally immersive education, becomes an official supplier for the 2025 and 2026 Tour de France and Tour de France Femmes avec Zwift.

● EF customers will be at the heart of this partnership, meeting the riders, immersing themselves in the local language and culture, and even cycling along parts of the iconic routes.

For over a century, France’s great summer adventure has captivated the world with the bike race that sees athletes travel into deepest France, through its vineyards and villages, across the Pyrenees and Alps. Millions of people from around the world crowd the roadside to watch professional cyclists compete at the pinnacle of their sport. Many millions more from every continent watch the races at home on television. Le Tour is truly a global celebration of sport and spirit that is driven to explore our limits and push beyond them.

EF will have a strong presence at the Tour de France and Tour de France Femmes avec Zwift, offering immersive language learning and educational travel experiences.

Visitors can enroll in one of EF Language Abroad’s local language campuses to learn French (or a variety of other languages worldwide), and cycling enthusiasts have the opportunity to join a special cycling-themed language course. After the races, fans get to meet EF’s pro teams – EF Education-EasyPost and EF Education-Oatly. Younger audiences can engage with influencers along the route. For the grand finale in Paris, EF Pro Cycling CEO Jonathan Vaughters will address guests at EF’s language campus in Paris, before fans join the EF teams for celebrations and a city bike tour.

Jacob Toren, CEO, EF Language Abroad, says:

"For six decades, EF has fostered cross-cultural understanding through transformational learning experiences, offering language, travel, cultural exchange, and academic programs. The collaboration with the Tour de France and Tour de France Femmes avec Zwift reflects EF’s ongoing commitment to the powerful ways sport and education unite people of diverse backgrounds. We’re thrilled to bring our expertise in language immersion to this iconic event, connecting athletes, cycling fans and language learners in France and across the world.”

Recently, EF World Journeys, a leader in guided experiential and educational travel, announced through its EF Adventures brand a partnership with both renown men’s and women’s cycling races in France, offering travelers the opportunity to experience biking tours on the famous race routes. More information about these iconic tours is available here.

Heidi Durflinger, CEO, EF World Journeys USA (Operator of EF Go Ahead Tours, EF Ultimate Break and EF Adventures), says:

“EF World Journeys is a leader in guided experiential and educational travel. We’re thrilled to deliver active adventure seekers a new way to travel, while learning about the amazing destinations we visit across the globe. Our EF Adventures tour operator brand redefines adventure travel by bringing together active outdoor exploration with EF’s expertise in culturally immersive experiential travel. Thanks to EF’s partnership, we’re offering new epic cycling tours that feature the Tour de France and Tour de Femme avec Zwift, inclusive of celebrations with our EF Education-EasyPost and EF Education-Oatly men’s and women's pro cycling teams.”

Julien Goupil, Director of Media and Partnerships, A.S.O., says:

“We are pleased to welcome EF Education First as the official provider of the Tour de France and Tour de France Femmes avec Zwift for 2025 and 2026. This partnership aligns with our shared ambition that goes beyond sport, strengthening the connection between participants, spectators, and the global cycling community. Through EF’s expertise in immersive education, we are confident that this partnership will enhance the synergies between sport and learning.”